23 Aug THE FIGHT OF THE CENTURY – FLOYD MAYWEATHER V CONOR MCGREGOR
A title in itself which seems like a bit of an understatement. Sure, it’s easy conclude that there has not been a bigger fight this century (at least when measured by dollars). However, could you think of a bigger fight pre 19th century? Caesar v Brutus? The original showdown at Caesars Palace? My history isn’t great.
However, all aside, when measured by the all mighty dollar, it is certainly unquestionable that Conor McGregor v Floyd Mayweather fight will be the biggest of all time. But does this necessarily mean that we should all anticipate the greatest fight of all time? How could the undeniably aphrodisiacal load of money at stake change the outcome of the fight?
First things first, contractual arrangements are not what they used to be. It days gone by there was a lot at stake whether you won or lost. More than just titles, losers stood to lose a lot of money, vis e vie Holly Holm v Rhonda Rousey, whereby the clear underdog stood to walk away with very little, even if she won. This is certainly not a yesteryear example, but a pertinent one nonetheless.
Now let’s consider the titles at stake. There is no misconception that there is nothing at stake here. We are all so entertained by the World Wrestling pantomimes that we almost don’t realise that the lads are just fighting for honour. Which draws me my conclusion:
There are no losers with this fight.
If there were a more ‘winner takes all’ model to this fight, could you imagine how that would change the dynamic?? Every bit of mind games in their theatrical banter would actually mean something. Which would result in the world seeing the fight for what it should be. Two of the greatest fighters in history in their own right, 2 major promotions companies merging codes for what would be the most interesting and anticipated battle of modern gladiators. THAT would be worth the $99 pay per view or worth that 4 figure event ticket.
It is easy to believe that when these fighters, both in their careers’ twilight, walking away with 9 figures, that there is really nothing to encourage either one to exert themselves. A few friendly taps on the chin, which if you calculate it would be worth around 5-10 million dollars a punch.
Now, I know I am being cynical. If there is one thing that is almost certain is that any pub, club or venue which purchases the potential 5 figure licence to view the fight will make their beans back in minutes. There is also a good chance that I do not know everything. That despite the money involved that this could be a clean, honest fight. I will say this. If this turns out to be the most misappropriated use of the worlds’ hype, this will be the last major fight I ever invest in.